Communication is Costly?

December 15, 2009

I am having a hard time understanding the phrase “communication is costly for a company.” I thought one of the best aspects of social media was being able to hold a conversation with your audience at no cost. Not all companies are using social media to sell a product, but they are using social media to listen to what their consumers are saying. Well, actually that could be a naive thought because technically through listening they are trying to gain customer satisfaction which in turn could boost sales.

I am confused, how social media communication is costly. Yes, there is the salary cost for their employee, the time spent communicating, and the tools needed to use social media but I want a different reason why communication is costly – stop just claiming it is costly for a company, and explain to me WHY!

With that being said, I think it would be smart for Facebook to charge a company a flat rate to have a Fan Page for a year. Or what about Twitter? Should a company Twitter account cost $9.99 a year? Techcrunchies.com states that 29% of Fortune 100 companies have a Fan Page on Facebook, and 54% of Fortune 100 companies have a presence on Twitter. That would be a money maker because social media is the new revolution, it’s not going anywhere so regardless of the cost, companies will engage in social media!

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One Response to “Communication is Costly?”


  1. I think communication is costly because it requires a fundamental shift in how a company operates. Most companies have been running communication through the narrow funnel of the PR department for decades. To create a communication path that includes everyone talking and everyone listening actually requires businesses to change their model. This is what’s costly: It’s high risk to have to change something. Yes, companies have no choice right now, but it’s still a costly shift.


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